Brand Atlas


reinvents the paradigm of a business book for a world overwhelmed by information. Fifty-five brand topics are distilled to their essence, utilizing provocative diagrams by Joel Katz to illuminate concepts, processes, and tools. Marketplace trends, brand fundamentals, and brand management tools and rules are synthesized by Alina Wheeler and integrated with clear calls to action and quotes from thought leaders and brand experts.

Alina Wheeler is the author of Designing Brand Identity, the best selling global resource for branding teams. Joel Katz is an internationally known information designer.

Brand Atlas, published by John Wiley & Sons, is now available on Amazon in the U.S., Europe, and Asia, and at local booksellers.

For press inquiries please contact:
Alison Blume | | 415.686.8854

 Alina Wheeler
Alina Wheeler
 Joel Katz
Joel Katz

 

© Copyright 2011   Alina Wheeler  and  Joel Katz    |    amazon.com   •   itunes.apple.com